Fox Networks Group’s Peter Rice talks creative scale, power of TV advertising, new era for storytelling at Milken Conference

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At the 20th Annual Milken Institute Global Conference in Los Angeles, where leaders across industries gathered to discuss solutions to some of the world’s pressing challenges, Peter Rice, Chairman and CEO of Fox Networks Group, participated in a panel discussion and talked about the importance of scale for the business, data-driven advertising on Hulu and the importance of diversity. The session on Wednesday, May 3, titled “That’s Entertainment: Looking for the Next Stage,” was moderated by Julia Boorstin, senior media and entertainment correspondent for CNBC, and included Leslie Moonves, Chairman and CEO of CBS Corp.; Ted Sarandos, Chief Content Officer of Netflix; actress and producer Reese Witherspoon; and Jeremy Zimmer, CEO and founding partner of United Talent Agency (UTA).

Read more on the 21CF Blog.

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