“Hidden Figures” and “Stand with Malala” recognized as 2017 Shorty Award finalists in multiple categories for social impact and digital influence

ShortyAwards

21st Century Fox’s social media campaigns supporting young women in STEM and girls’ access to education were named as finalists for the 9th annual Shorty Awards, which are sponsored by AdWeek and celebrate the best in digital and content marketing on social media.

21CF and PepsiCo’s “Search for Hidden Figures” was named a finalist in the categories of “Best Content and Promotion” and “Best Multicultural Community Engagement”. Inspired by the film Hidden Figures, 21CF and PepsiCo partnered with Pharrell Williams’ organization, i am OTHER, and the New York Academy of Sciences to find the next generation of women who will lead the way in Science, Technology, Engineering, and Math (STEM). The campaign invited women and girls to share their stories of work and potential in STEM fields for the opportunity to win scholarships and other awards totaling over $200,000. The integrated, multi-platform campaign highlighted the importance of diversity in the workplace and the critical need to empower women who want to pursue careers in STEM.

Read more on the 21CF Blog.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s