21CF CTO Paul Cheesbrough and Amazon CTO Dr. Werner Vogels talk about focus on the customer, innovation and experimentation


21st Century Fox’s recently appointed Chief Technology Officer Paul Cheesbrough launched “Tech Talk,” a new series of conversations with some of the technology industry’s biggest innovators. The new series, which was live streamed for an audience of 21CF colleagues, kicked things off with a discussion between Paul and Dr. Werner Vogels, Chief Technology Officer for Amazon. During their hour together, Paul and Werner covered Amazon’s focus on the customer, the company’s culture of experimentation and its four-step product development methodology, among other topics.

Amazon’s focus on the customer is shared by 21CF CEO James Murdoch, who talked about his focus on the consumer experience for video consumption at the Goldman Sachs Communacopia 2016 conference in September: “I focus a lot on starting with the customer and working backwards from there, and what’s working for the customer and what isn’t. How does it relate to their life stage, the decisions they make, the ease of discoverability of content, for example – how all of that works.”

Read more on the 21CF Blog.


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